About Nitya
Nitya Jewellery was born at a kitchen table not in a workshop, by Shobha, a self-taught artist with a love for tradition, nature, and storytelling. What began as hand-painted motifs on small trinkets soon evolved into timeless pieces of wearable art.
Rooted in sustainability and soul, every Nitya creation is handcrafted using upcycled materials and adorned with hand-painted details. We believe in slow, meaningful making of jewellery that tells a story, evokes nostalgia, and adds quiet elegance to your everyday.
At Nitya, we honour imperfections, celebrate heritage, and create pieces that feel personal and magical, just like the woman who started it all.
Shobha
The founder of Nitya Jewellery
At the heart of Nitya Jewellery is Shobha – a woman whose hands craft stories and whose vision redefines what jewellery can mean. A self-taught artist with a deep reverence for tradition and nature, Shobha began her journey not in a studio but at her kitchen table, painting intricate motifs on pieces that would later become cherished heirlooms.
With every piece she designs and paints by hand, Shobha brings alive a world of nostalgia, sustainability, and storytelling. Her love for slow, meaningful creation gave birth to Nitya – a brand that stands for upcycled materials, hand-painted details, and accessible elegance.
But Shobha is more than a founder. She’s a mother, a creator, and a quiet rebel in a world of fast fashion. Her belief? That beauty lies in imperfection, that jewellery should spark joy without harming the planet, and that art has no expiry date.
When you wear Nitya, you wear a piece of Shobha’s world – full of soul, simplicity, and something a little magical.
Our
Values
Jewels with soul, made with purpose.
Artisan Rooted
Story In Each Piece
Designed with meaning, blending culture, memory, and emotion.
Consclously Created
Mindfully made using hand-painting and upcycled materials.
Evolving Beauty
Timeless jewellery, rooted in tradition, styled for today.